From first mention to standing relationships with the journalists who matter — I build Spanish media presence for companies starting from zero and companies ready to go deeper. Media relations, corporate narrative and spokesperson positioning.
Breadth across industries, and enough fluency in each to argue with a client's messaging — plus enough newsroom instinct to know what a Spanish editor will actually run.
B2B SaaS, cloud infrastructure and AI-first platforms — technical products explained without the jargon.
Investment platforms, e-invoicing and risk or forensic advisory — narratives for readers who check the numbers first.
Property platforms and agencies positioning themselves in a crowded, trust-driven market.
Transport, logistics and vehicle marketplaces moving into new markets.
Food, drink, events and everyday brands earning a place in people's routines.
Product and consumer PR for global wellness brands — launches, spokesperson work and influencer campaigns.
Packaging, product and retail brands building shelf presence and press presence at once.
Renewable energy and climate-tech ventures — technical, regulation-heavy stories made press-ready.
Innovation bodies, accelerators and public-private programmes building visibility across Europe.
Modular, and usually combined — a launch rarely needs just one of these on its own. Click a line for the detail.
Trade, business and national press outreach, sector by sector.
Drafted, translated and adapted for the outlet actually reading them.
Positioning and key messages — the story a company tells about itself, made pitchable.
Building a founder or executive's own public authority, beyond any single news cycle.
Launch dinners, press days and product presentations, planned end to end.
Spokesperson coaching and interview prep, ahead of the cameras that matter.
Reputation counsel and rapid response when a story turns.
"I work as a strategic communication partner, not an execution-only provider."
Narrative-driven. Strategy comes before the pitch list — the story has to be true before it has to be timely.
No account-manager layer. Direct with leadership, between the client and the person doing the pitching.
Judgment first. I apply the same criteria a newsroom would, before a single email goes out.
Built to compound. Credibility and positioning that build, over placements that just spike.
Names I've worked with, across sectors. Coverage and campaign detail available on request, per client.
Plus additional engagements under NDA or agency confidentiality — happy to walk through relevant examples in conversation.
Most engagements start as a single campaign and turn into a standing retainer — these are the ones still running.
PRovoke Media — Innovator 25 EMEA, 2019. Named among the top 25 communications innovators in EMEA by the Holmes Report.
Either way, that's where I start. Send over what you're working on and where you're trying to land it — I'll tell you plainly whether PR is the right tool for it.
